When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at the bigger picture from a customer perspective. But organizations that can build a business-centric system flexible enough to quickly respond to changing customer needs will have a sustainable competitive advantage and enjoy profitable growth for years to come.
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knowledge, tools, and expert advice needed to more effectively sell to and serve customers. They enable partners with easy order capabilities and online access to see timely, accurate information about product availability, pricing, shipment, and so on, eliminating manual, error-prone, and costly support processes. They offer incentives to their partners to represent their brand, drive demand, and act on the organization's behalf beyond its own reach, creating win-win situations. Some organizations have