With the boom in sales of smart mobile handsets, the opportunity for developing and selling mobile applications is ever more appealing. But the market is changing and evolving rapidly, with new concepts and technologies vying for attention. Discover why, in order to gain momentum, mobile applications need to have both appealing value for customers and the most appropriate, rapid, and wide-reaching routes to market.
varied input options, low battery life, limited processor power and memory. This means it is critical to get an application that blends the right criteria for success: technical, commercial and those tricky to quantify user demands that will drive real adoption. Recent Quocirca research investigated mobile application thinking, by interviewing 300 developers with an interest in mobile from across Europe in the Spring of 2009. Despite around two thirds of these developers admitting they are driven by